Gilson Snowboards reached out to me with an exciting opportunity to collaborate on the design of a snowboard graphic, incorporating my signature cartoon style. The initial brief provided was pretty open-ended, allowing for creative freedom. Although starting with a blank canvas can be a daunting task, I embraced the challenge.

To gain inspiration, I delved into Gilson's extensive catalogue, exploring their decade-long journey in the snowboarding industry. Their compelling narrative began in a classroom and evolved into a barn, eventually transforming into a full-fledged warehouse. What sets Gilson apart is their unique commitment to collaborating closely with artists to craft a diverse array of board graphics. Beyond aesthetics, they embody the qualities that define a reputable company in my perspective: a dedication to locally sourced materials, impeccable craftsmanship, and a strong emphasis on carbon reduction.